A study by market research giants IPSOS recently found that 43% of the most shared posts on social media are image based, yet we are still finding a multitude of social media publishers using text based posts.
Our brains love visual content as they process images more efficiently than text alone. Content with images gets 94% more total views, is 40 times more likely to be shared on social channels and is four times more likely to be retained than text alone.
Eye-tracking studies show that internet readers pay attention to information-carrying images, spending more time looking at the images than they do reading the text on the page. A relevant image with the right data can cut through the noise and capture attention.
It is clear to see that if you are a brand trying to get yourself maximum reach and exposure you should be looking at creating interesting, engaging and effective image based posts.
The challenge that brands face is that it is expensive and time consuming to brief a whole lot of social media posts into a design studio, and it is also quite challenging to know what type of content to put out to your audience, and when, that will ensure a high level of engagement.
Using the big three – content, data and engagement – brands can generate a positive return on the time, money and creativity invested in social media marketing. Companies and brands constantly generate raw data that when relevant, can be presented in a visual way and drive engagement.
How does a brand then deliver on this digital trifecta without having to spend thousands in design every month, while ensuring that they are nimble enough to react to unplanned, relevant social posts?
There are affordable, easy-to-use digital tools that streamline this process, creating branded, visual posts that have a ‘studio-feel’ with a few clicks of the mouse.
It’s as simple as that. And before you know it, you are achieving some amazing results.
Ideation Station is an engagement specialist that has curated top-of-the-range digital tools to ensure that your brand delivers the best content timeously and efficiently on social media channels
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